A Personal Journey to a Global Mission

Amit transformed his own life through the discipline of weightlifting and marathon training. Inspired by ultra-marathoner David Goggins, Amit felt a personal connection to Goggins’ ethos and thought, “Wouldn’t it be amazing to get coached by him?” This led to a groundbreaking idea: Create an AI-powered coach built from the tried-and-true methods of coaching greats that are capable of delivering personalized motivation and guidance deeper than ever before.

What started as a personal project quickly evolved into a powerful concept to revolutionize coaching. Winning second place at the TED AI for Good Hackathon further validated his vision and solidified his mission to make world-class coaching accessible to everyone, anytime, anywhere.